The Roundup Ready Xtend Crop System is the #1 soybean system in the country, so when Bayer announced a highly-anticipated soybean technology would become available soon, they had the attention of farmers across the U.S .

We built an integrated campaign across video, direct mail, print and radio, which all led to the product launch itself — the XtendFlex® Soybean Live Premiere, a virtual event with educational sessions, expert Q&As, games, and special guests.