jessy lobel


Lifelong learner with 10 years of experience telling stories that stick through compelling copywriting.



I like big brands and I cannot lie.

But the little ones have a special place in my heart, too. My writing has appeared all over the place—online and in print—from a billion dollar revenue company to a small family mushroom farm in Wisconsin. If you've got a story to tell, I can help you bring it to life.


Money made —

Freelance Copywriter

September 2018–Present [Detroit, MI]

I work with clients large and small, specializing in conceptual thinking, digital marketing, social, script writing, editorial, UI/UX, branding and e-commerce. 

Copywriter @ Huge

October 2017–September 2018 [Detroit, MI]

Concept and develop digital advertising and experiences for auto brands including Jeep, Ram, Dodge and Chrysler. 

Senior Copywriter @ Wyzant

September 2016–September 2017 [Chicago, IL]

Developed copy and managed the brand voice for all customer-facing communications, including but not limited to: website, blog, native apps, UX, social, CRM emails and digital advertising.

Marketing & Social Media Manager @ Dabble

March 2016–August 2016 [Chicago, IL]

Managed content development for three major markets: Chicago, Denver and St. Louis. Responsible for all copywriting, ranging from site and social to email and print. Hired and managed full-time design intern and drove strategy on all visual and branding projects.

Freelance Copywriter + Marketing Manager 

April 2015–March 2016 [Chicago, IL]

—River Valley Ranch—

Ran marketing and farm stand for the largest, oldest mushroom farm in the Midwest. Strengthened farm's digital presence with a new ecommerce site, including site setup, product descriptions and product photography .

—The Fat Shallot— 

Managed the social media and email program for Chicago's favorite food truck. Led a team of four in a fast-paced, low-spaced environment. 

Senior Editorial Copywriter @ Shutterfly

March 2010–March 2015 [Santa Clara, CA]

In my five years at Tiny Prints/Shutterfly, I had the great opportunity of working on four different brands in every type of channel—from the website and lifestyle blogs to the CRM program and SEO, advertising, seasonal campaigns and loads of direct mail and print.


Chicago Portfolio School



Copywriting, Class of 2008



Indiana University, Bloomington 

B.A. Journalism with a Minor in Business Marketing, Class of 2007



Interested in working together?