Back-to-school season is saturated with brands trying to make a splash, so we wanted to take an unexpected approach to help Microsoft stand out: a fully choreographed musical number.

Three talented dancers posed as educators performed a synchronized routine to an upbeat track. Props, wardrobe, and UX overlays worked together to highlight Microsoft brand attributes while the energy of the spot was designed to earn our client share of voice on social during the busiest time of the school year.